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Business Plan Research

Resources to help you complete your business plan.


The resources on this page are focused on helping you find LOCAL (Pitt County, Greenville, etc.) market research resources. 

What is market research?

“Market research is the process of gaining information about your target market—a fancy way of saying ‘getting to know your customers.’ Ideally, you find specific information about your target market and the key factors that influence their buying decisions.”

Parsons, Noah. "Practical Market Research Resources for Entrepreneurs."


Basically you are looking for:

  • Who: Demographics - “Who needs your product or service?”
  • Where: Geographics - “Where are your customers?"
  • Why: Psychographics - “Why do your customers make the choices they make?"
  • How: Behaviors - “How do your customers behave?”

Kerr, Michael. "Target Marketing: What Is It?"


AccessNC Homepage

To get a report with Greenville, NC demographics:

  • Click Demographics
  • Report type: Choose Area Profile
  • Area type: Choose Metropolitan Statistical Area (MSA)
  • Area: Choose Greenville

Census Data

Census Business Builder Homepage Thumbnail View

Greenville & Pitt County Resources

North Carolina Resources

Library Databases

Search Data-Axle Reference Solutions

Formerly titled ReferenceUSA