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Business Plan Research

Resources to help you complete your business plan.


The resources on this page are focused on helping you find LOCAL (Pitt County, Greenville, etc.) market research resources. 

What is market research?

“Market research is the process of gaining information about your target market—a fancy way of saying ‘getting to know your customers.’ Ideally, you find specific information about your target market and the key factors that influence their buying decisions.”

Parsons, Noah. "Practical Market Research Resources for Entrepreneurs."


Basically you are looking for:

  • Who: Demographics - “Who needs your product or service?”
  • Where: Geographics - “Where are your customers?"
  • Why: Psychographics - “Why do your customers make the choices they make?"
  • How: Behaviors - “How do your customers behave?”

Kerr, Michael. "Target Marketing: What Is It?"

Library Databases

D4: Demand Driven Data Delivery

D4 homepage

Census Data

Greenville & Pitt County Resources

North Carolina Resources