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Business Plan Research

Resources to help you complete your business plan.

Business Magazines

The Library provides access to a variety online databases that include full-text articles from magazines, journals, and newspapers. All of these articles can provide you with endless ideas for products, marketing, funding sources, and much more. If you need help locating a specific magazine or article, or you need to find several articles related to a specific topic, ask a librarian for help.

Library Database: Business Source Complete

Find a Publication

Click the Publication link to search for a specific title or browse alphabetically.

From a publication page, such as that for Bloomberg Businessweek, click the dates to view the issues and articles available.

Click Search within this publication to find articles in Bloomberg Businessweek based on a keyword that you enter.

Bloomberg Business Publications Page

Search Within this Publication

When this link is clicked, you will get a search box that includes the capital letters JN followed by the magazine title in quotation marks. Leave this search phrase just as it appears. Add your keyword at the beginning, press the spacebar, then type the word AND in all capital letters, followed by another space. Here are a couple of examples:

  • franchises AND JN "Bloomberg Businessweek"
  • insurance AND JN "Entrepreneur"
  • ("artificial intelligence" OR AI) AND JN "Inc."


Search for More


Wall Street Journal Search Tips:

  • The latest available issue will be listed first. Click the date link to view full text articles from that issue.
  • To find articles on a topic or that include certain keywords, use the search box under Search within publication.
  • Under Browse Specific Issues, you can click to view issues by date. You may have to scroll down on the page to see this section.

Wall Street Journal Page